Brewery Epoxy that survives the room
Wet, acidic and thermally shocked. Residential floors are usually a one day job start to finish.
Built for the washdown, not the tasting room.
What we actually install
Urethane cement to drains, chemical resistant.
The first hour on site is spent on the concrete, not the colour. Hoses, hot wort and constant standing water.
Talk to us about this floor or call 601-319-9619.
How the day runs
Grind
Urethane cement to drains, chemical resistant.
Build
Hoses, hot wort and constant standing water.
Cure
One day, one crew, then cure time does the rest.
What the install actually looks like
The honest answer about a floor comes from grinding a patch of it.
The first hour on site is spent on the concrete, not the colour. We turn up with the grinder and the extraction first, and the first hour is dust and noise rather than anything that looks like progress. Urethane cement to drains, chemical resistant.
Once the slab is open and clean we chase any cracks, fill them, and grind those flat. Then the primer goes down, and from that point the day is a sequence with cure windows in it rather than a job you can rush. Single day turnaround on typical residential slabs.
Kevin Garner set this up in 2021 for his family to carry on. That matters on a brewery epoxy job because the person who decided the spec is the person holding the squeegee, so nothing gets lost between the quote and the floor.
Choosing somebody to do our Floors was a hard decision but I am so happy we picked ICM coating masters. The results are beautiful and The time and effort put into the work was amazing.Verified review
Other retail floors we coat
The slab decides the spec.
What we find under a brewery epoxy job
Power troweled warehouse floors are the hardest substrate we deal with. The surface is dense, sealed by the process itself, and needs aggressive metal-bond diamonds before anything will stick.
Concrete that has been under carpet or tile carries adhesive, and old adhesives vary from water soluble to essentially permanent. Identifying which one is on the floor decides whether it is a grinding job or a full removal.
The system we specify
Coving at the wall turns a floor into a sealed basin. In kitchens, kennels and wet rooms that detail is the whole point, because water stops finding the joint between floor and wall.
We install Duraflex systems. The certification matters less than what it means in practice, which is that the product data is real, the cure windows are tested, and there is a manufacturer standing behind the spec rather than a generic resin bought on price.
Specified from the load, not a brochure.
A retail floor is doing two jobs at once
It has to survive the traffic and it has to look like part of the fit-out. Those pull in opposite directions. The most durable finishes are textured and dark, and the finishes that photograph well are smooth and bright. Where a floor lands between those is a decision worth making deliberately rather than by default.
The practical constraint in retail is almost always time. You cannot close for a week. That means phasing the work, or working nights, or using a fast-cure system that is walkable before you open. All three are possible and they cost differently, so it is worth saying up front which one matters most to you.
One day on site for most homes. Full cure for vehicles is 48 hours.
What we plan around
Wet, acidic and thermally shocked.
What this floor has to put up with
Hoses, hot wort and constant standing water. Urethane cement to drains, chemical resistant. That combination is what we specify against, and it is why a brewery epoxy job is quoted from the room rather than from a rate card.
Built for the washdown, not the tasting room. A standard install is one day of work and two days of patience.
Living with the floor afterwards
Rubber mats left permanently on a coated floor can mark it. Not damage, but a visible outline. If you use mats, move them occasionally.
Maintenance is a dust mop and occasionally a neutral cleaner. No wax, no sealing, no annual reapplication. If someone tells you a coated floor needs yearly maintenance, they are describing their own product failing.
From Laurel we cover south Mississippi, the coast, coastal Alabama and St. Tammany Parish. If you are inside about a hundred miles, we will come and look at the slab. See the areas we cover.
Questions we get asked
What is the turnaround on brewery epoxy?
Residential floors are usually a one day job start to finish.
What does the first stage involve?
Urethane cement to drains, chemical resistant. Good floors are decided during prep, not during the pour.
Will it hold up long term?
Hoses, hot wort and constant standing water. We specify the build thickness against the actual use, not a standard sheet.
Do you cover the whole Gulf Coast?
Yes. We cover south Mississippi, the coast, coastal Alabama and St. Tammany Parish, roughly a hundred miles out from Laurel.
Is the owner on site?
Kevin Garner founded ICM in 2021 wanting work he could hand down. Aaron, Kyler and Averie make that possible.
Can I see the colour before deciding?
Yes. We bring the chip deck out and you pick the blend against your own light and your own walls. Colours read differently under LED, under a skylight and under a garage door that is half open, so choosing off a photograph is how people end up disappointed.
How do you deal with a poor slab?
Gulf Coast concrete carries moisture. Slabs poured on sand without a vapour barrier wick water up through the mix continuously, and that vapour pressure is what lifts a coating months after it looked perfect. We test for it before quoting, because the honest answer sometimes is a moisture-tolerant system rather than standard epoxy.
What upkeep is involved?
Expect the finish to look the same in five years if it is looked after. That is the point of specifying properly rather than cheaply.
Why specify a full system?
Clear topcoats are not all clear. Some amber noticeably within a year indoors under LED light. We use ones that do not.
Call us and we will be straight with you about the options.
This company exists to be passed down, which changes how carefully you work. Serving Laurel and south Mississippi, the Gulf Coast, coastal Alabama and St. Tammany Parish. See finished floors or get in touch.